Recruiting with billboards.

They now have job ads on seven digital billboards located around the central city that pop up every hour on a rolling rotation. The idea behind the campaign is to attract much-needed staff, but it also has the potential for further reach.

Oak Tree Operations Manager Jamie Dale says the campaign is an attempt to try something a little different. By doing so, the company hopes to get their name out there and attract both potential employees and customers.

Devanning, or the process of unloading shipping containers, is a critical step in the supply chain that ensures goods are transported efficiently and safely, and more staff are needed in this area right now Currently, Oak Tree is looking to add at least a dozen more team members to keep up with their workload and allow for expansion.

Oak Tree’s devanning service is an important part of Pathway’s mission to provide men and women with a fresh start. They offer the opportunity for meaningful employment and create job opportunities for people who may have faced barriers to employment in the past.

These opportunities not only provide individuals with a source of income but also help to build skills and confidence, empowering them to make a fresh start and achieve their goals. Many of those who have been given work opportunities at Oak Tree, have gone on to find full-time employment elsewhere.

Overall, Oak Tree’s devanning service is a vital component of the Pathway group’s operations, enabling them to continue their work of supporting individuals in need and creating opportunities for a brighter future.